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EP 9: What it takes to be a top 1% creator - Cleo Abram
In this episode of the Good Time Show, Aarthi and Sriram talked to Cleo Abram, a top creator on YouTube and TikTok, on her journey from Vox to being a full-time creator, how to be good on camera, how she made the now iconic videos on F1, artificial wombs etc. and why she's optimistic about the future!
00:00 - Introduction
00:45 - Who is Cleo?
01:30 - Black mirror but the opposite
03:50 - How to make a Cleo-style video
07:20 - Cleo’s story - from politics to content
11:18 - Why did Vox’s explainer format work so well?
13:00 - Pessimistic portrayal of tech and the journalism vibe shift
18:00 - Has humanity peaked? Why the nihilism?
20:40 - Story of leaving Vox and betting on yourself
24:00 - Having a parasocial relationship with the audience
27:10 - Story behind the Artificial Womb video
32:00 - How to build trust with the audience
36:16 - Making of the F1 video
44:45 - Nerds of the world unite (why F1 is a sport for the nerds)
47:10 - How does Cleo come up with explainer ideas
52:20 - How to be good on camera
57:10 - Creating for TikTok vs YouTube
1:01:45 - Future as an independent creator
1:03:10 - Conclusion